Yet another Autodesk product is getting native point cloud support. This time it is 3D Studio Max under the name Project Helix. It is an official technology preview available from Autodesk Labs. This is one more piece in the point cloud puzzle. We can now do high quality renders featuring point clouds without the need for another application. I am excited to test this out.
Source: http://labs.autodesk.com/utilities/3dsmax_pointcloud/